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    Put Growth On Autopilot

    Workflows & Custom Marketing Automation

    Build visual triggers and actions that follow up with new leads instantly, book appointments, send reminders, and trigger review requests. SMS, email and call actions within workflows incur usage-based costs based on actual consumption.

    Rather have us build & run it?

    What it does

    Build visual triggers and actions that follow up with new leads instantly, book appointments, send reminders, and trigger review requests. SMS, email and call actions within workflows incur usage-based costs based on actual consumption.

    • Visual Workflow Builder
    • Instant SMS & Email Triggers
    • Appointment Reminders & No-Show Sequences
    • Trigger Links & Click Tracking
    • Conditional If/Else Logic
    • Custom Lead Nurturing Campaigns
    How it fits into Lead Core

    Part of one connected customer journey

    Workflows connect your website, conversations, CRM and calendar — so an enquiry automatically triggers the right follow-up, reminder or review request without manual steps.

    Workflows & Custom Marketing Automation

    Lead Core connects your website, conversations, CRM, automation, booking and payments — so this feature feeds the rest of the system instead of sitting in a separate app.

    Explore the platform
    Core capabilities

    What you can do

    Visual Workflow Builder
    Instant SMS & Email Triggers
    Appointment Reminders & No-Show Sequences
    Trigger Links & Click Tracking
    Conditional If/Else Logic
    Custom Lead Nurturing Campaigns
    Example workflow

    Automated lead follow-up

    New leadinstant SMSreminderbookingreview request

    A new enquiry triggers an instant text, a follow-up reminder, a booking link, and after the appointment an automated review request — all without lifting a finger.

    Available on

    Which plans include this

    Workflows and Missed Call Text Back are available from the Automation Plan upwards.

    Free Starter
    Enquire About Pricing
    —
    Website Plan
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    —
    Automation Plan
    Enquire About Pricing
    Included
    Professional Plan
    Enquire About Pricing
    Included
    Corporate Plan
    Enquire About Pricing
    Included
    Agency Plan
    Enquire About Pricing
    Included

    Paid DIY Lead Core plans include a 14-day free trial. Managed Lead Core is a separate done-for-you service.

    Related capabilities

    Works alongside

    Usage-based running costs apply. Features such as SMS messaging, email sending, phone calls, AI usage (Ask AI, AI Agents, AI Employee) and payment processing incur per-use charges based on your actual consumption. These usage costs are billed separately from your Lead Core subscription and are clearly itemised inside your dashboard. Higher-tier plans benefit from progressively reduced per-use rates.

    Frequently asked

    Workflows & Custom Marketing Automation FAQ

    Put workflows & custom marketing automation to work

    Choose a DIY plan and configure it yourself, or let Lead Core build and run the system for you with Managed Lead Core.